Focus is the key to online business success and success in life,
in general. In online business, as well
as any other business and in life period, really, focus is your foundation. The
Internet has a vast sea of online business opportunities that can easily become
overwhelming. If you get lost in this
expansive ocean, then you’re going to be at a loose end in the middle without
direction and will eventually drown or give up. It is important to stick to the
principles of results, which include, focus, presentation, repetition, and persistence. If
you know who and what you’re targeting and the results you want, than you’ll be
able to head straight for it without getting too distracted. Here are a few
things that you should really focus on in your online business so you won’t be
set adrift.
FOCUSING YOUR ONLINE BUSINESS ON A TARGET AUDIENCE
Before you can start marketing your online business, you
really need to know who is going to utilize your business. If you’re selling
something, make sure you know who will want to buy it. If you’re operating a
blog, make sure you know who is going to read it. Once you know your online
business’s target audience, you can begin to market to them. When you’re
marketing, make sure that you're marketing to your target audience.
Everyone isn’t going to want your product, in fact if you
use the general marketing statistics. It states that only about 1%-3% of the
audience you initially engage will only buy your product. That’s an unfortunate
truth that many business owners refuse to acknowledge, and they eventually drown because of it.
If you know who does want your product or service, then you won’t waste time or
money marketing to the people who don’t. Focusing on a specific, targeted
audience can be the difference between success and failure in not only an
online business but business in general.
(NOTE: The number 1
reason most businesses fail is due to the lack of sales from the lack of having
the proper prospects. The number 1 focus for any business after it is ready to
go to market is prospecting. This process should to NEVER end, as one of my
mentors James Malinchak from www.BigMoneySpeaker.com says, “Always be
marketing, you are not in business for what you’re in business for, you are in
the business of marketing.)
FOCUSING ON CONTENT INTEGRATION IN YOUR ONLINE BUSINESS
Make sure that your online business does not stray away from
itself. For example, if you have a website that sells jewelry, don’t start selling
backpacks at random. If you feel that backpacks complement your jewelry than
great, by all means, sell them together. However, you must change both your
online business and your marketing strategy so that the jewelry and backpacks
are integrated and sell together naturally. You have to show, or make clear
somehow, the link between the two so that your target audience understands.
Likewise, if you’re running a more informational based online business, like a
blog, make sure your content stays integrated. If your blog is about fiction
writing, then keep it about fiction writing; if it is about clothes, keep it
about clothes. Again, you can introduce other topics to the blog that you feel
complements your blog’s topic; however, make sure the connection between the subjects
are clear. A confused customer is a hesitant customer, and hesitation is the
first step towards not buying something, right?
FOCUSING ON SPECIFIC GOALS FOR YOUR ONLINE BUSINESS
An online business is often the consequence of a big dream for
the future. Without these big dreams, an online business is like a movie
without any themes. It may be cool to watch, but it has no meaning. Without
dreams, big ideas, and hope, your online business will fail. But failure is
also certain if you get so caught up in the dream and you don’t take the
necessary day-to-day actions that come along with any business. Make specific
goals that you want to reach in your online business every day, every week,
every month, and focus on meeting those goals, not on achieving your overall dream. Baby steps.
Focusing on goals
gives your online business overall focus, the best time I’d say to consider your
dream is when you’re making goals. Absolutely make sure that each goal will
lead to the fulfillment of your dream, however, focus on the completion of your
goals to fulfill the dream. As well, inside of those goals should include a work schedule. Create a
goal to stick with a specific work schedule, and treat that schedule as if you
were being employed by a "real job" employer. The truth is, when you become
self-employed, you are a real employee and you do create your own job. You are the primary person responsible for your finances, not someone else.
Don’t be fooled by the “norm” that being self-employed is
not real employment or a real job. Most people are too afraid to become
self-employed and so they use mind tricks to say that being self-employed isn’t
really a job. When the facts are, it’s more than a job, it’s courage, responsibility,
it’s challenging, it’s true self progress and it’s rewarding when you succeed. People
don’t seem to realize that the OWNERS of ALL companies are self-employed and
are on 100% commissions. The owners are the bosses of the people telling other
people that being self-employed is not a real job…?
FOCUSING ON CONTINUING YOUR EDUCATION
Once you’ve learned about something and you’ve begun to take
action with it. It’s important to continue to learn more ways to be better at
it. A big mistake a lot of people make is complacency. Just because you’ve
learned something and are having results from it, doesn’t mean you know
everything you only need to know. In this topic it addresses “focusness” so I would
like to make a recommendation that can help you greatly improve your focus. There
is a book titled “The Power of Concentration” by Theron Q. Dumont, 1918. This book
reveals practical ways to help you develop your focus, I am not giving this
book justice just by telling it in such a way. But this book can actually help
you to get good results and change your life around, and I highly recommend it.
Well this is the end. I’ve revealed some key methods to
being successful in life. If you begin to learn more about these methods and
practice them and stay consistent with it, you will get results.
If you are someone who is serious and are looking to learn
and Earn while you learn, how to generate more traffic or want to start your
own online Company/Business. Visit www.dollarITup.com
and we can get you all the training you’ll need to begin to become successful
online and offline. You can start this FREE of charge, and you’ll be working
with Fortune 500 companies. Simply go to www.dollarITup.com
right now to get started, and yes I did say it’s free to start, so go now, what are
you waiting for? Stay dollared-up my people and DollarITup™ with dollarITup.com
Sincerely,
Dollared Up
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